Sustainability at IDEO: A First Look Through the Lens

Sustainability at IDEO: A First Look Through the Lens from IDEO on Vimeo.
It's a fairly "information lite" view, and we know IDEO have got a lot more than this, so we have to take this one as a straight out "marketing exercise" rather than information useful for designers.
Their "less guilty" line is close to saying "be less bad", in contrast with "be more good" pushed by Braungart, Cradle to cradle
Good to see progress in this direction, I would hope for more from IDEO...